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I was watching a flick in the cinema recently when the McDonald’s ad came on. Well, it was admittedly funny, but somehow (and I’m maybe overreacting here) as a parent, I was really disappointed with this commercial. It was definitely a far cry from their “Karen & Lolo” advertisements several years ago.

What the heck is this ad I’m talking about? I don’t know if you guys have seen the “Eyes on Your Fries” ad series; but the particular ad which got me a little worried featured a sleeping person in the cinema house who had McDonald fries with him, and the younger man seated beside him was actually trying to steal his french fries (apparently the idea here is that the fries are so good that you’d steal just to get some).

The commercial was cute and funny — no question about that, but I think we should ask another question in relation to its moral context — is the ad actually imparting the right values to kids who might be watching it? I mean, let’s strip away the smart ass packaging of this ad, and let’s go down to the core of it — what is it showing our kids??? It’s showing them a guy stealing from another person … and stealing IS stealing … no matter which way you look at it. I don’t know about you people, but in the reality I live in, and in the culture and value-system I was brought up in as a Filipino, my mother would have had my hide if I tried to take something that’s not mine.

I think all moms would agree that we want to raise our children to become responsible individuals who are morally just and who can tell the difference between what is right and wrong. The problem is, this McDonald’s ad is not helping at all, it’s setting up a gray area between what is right and wrong — it seems to be telling us that, it’s okay to steal as long as you’re being cute and funny while doing so. Is this even right at all for a fast food chain which is supposedly family oriented?

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